As an up-and-coming marketing firm, Aquirity has already put its name on the map in 2021.
More than doubling in size, and consistently being the principal representation of its clients, for Aquirity, this is just the beginning.
With further growth and expansions on the horizon, the company reviews the importance of high standards, and how to achieve them:
1. From a business standpoint, high standards are more important now than ever. Customers are fickle, they will always go to where the best service is. In a world that’s developing faster than ever, what we think of as impressive today will quickly become standard practice. Customer expectations are constantly rising, and successful businesses need to keep ahead of this!
2. Have high standards in every area. There’s a lot of components that go into the success of a company; sales, recruitment, team development, and management to name a few. Look at every aspect and evaluate it honestly. Is it the best it can be? Is there any way it can be made better? Rather than trying to make everything perfect right away, focus on one thing at a time before moving on. When every area is operating at a high standard, the whole business will be as well.
3. High standards are contagious. By cultivating a constant environment of high quality in the company, any new person will adapt easily and raise their expectations to match. Exposing the whole company to the best standards with business trips, networking days, and industry seminars will raise the collective standards of the team.
4. Manage expectations. Recognise what you want the result to look like, and be honest with yourself about how difficult it’s going to be. Ask for help if you need it and carry on trying. What once was a struggle will quickly become second nature. In the way you grow a muscle at the gym, make small improvements consistently and the result will speak for its self.
“I’m committed to excellence,” says the company CEO “not just for the business, but for every person in the team and myself as a manager. By holding myself to the highest standards and leading by example, the next 12 months are going to be monumental.”
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